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5 Ways to Use Pinterest to Become an E-Commerce Expert


Ways to Use Pinterest to Become an E-commerce Expert. With 70 million daily users, four years of success, and another year of exponential growth ahead of them, e-commerce firms can no longer afford to ignore Pinterest.

Sure, Facebook still reigns supreme in terms of social media marketing—but guess who’s right behind it?

As an e-commerce business, you rely largely on having a visually appealing website design and ensuring that your products are in good condition.

Pinterest is a totally image-based social network, which means you have access to a hitherto untapped pool of potential clients. With Pinterest continuing to add more retailers-

friendly features throughout the year, you’ll want to make sure you’re signed up and using the platform. Here are some things you should take advantage of:

Re-Pinning and Pinning 

When someone re-pins one of your pins, don’t you feel like a rock star, don’t you? As a result, you should have a healthy balance of pinning your own products and re-pinning other users’ related pins.

This not only makes you appear more genuine as a brand, but it also makes other people happy.

The beauty of Pinterest is that it’s a never-ending circle of pinning, This means that your material will last much longer than any Facebook post you’ll ever see. When your material is re-pinned, it is seen by new users many times.

Users may notice your products up to a month later, according to a Piqora study, with 40% of clicks occurring during the first day, 70% occurring within the first two days, and the remaining 30% occurring after that.

Getting To Know Your Customers 

You should start commenting and tagging on pins circulating on Pinterest if you haven’t already. If you comment on pins and they are re-pinned, more people will see your remarks, which will assist to start a dialogue.

When you re-pin something, make sure to tag the original pinner as well—like it’s giving the user a high-five, and it’s simply a not.

Pinterest’s Statistics 

Once you’ve verified your business on Pinterest, you’ll have access to Pinterest Analytics, allowing you to assess your overall performance. You’ll also gain a better understanding of who your target audience is and what they’re looking for.

Go ahead and follow the people who are pinning your stuff on Pinterest. Find out who they are, what they like, and what other interests they have.

Rich Pins 

Rich Pins can help you attract more traffic to your website and provide additional information about your products to Pinterest visitors with a little extra coding on your website.

Rich Pins allow retailers to add information to their pins such as pricing, retail locations, and product availability, removing the need for buyers to find it out on their own.

Recipes, for example, will include a list of ingredients, cooking instructions, and a picture of the finished result that is appealing.

If you haven’t done so already, it’s worth taking the effort to add this function to your website and then updating all of your existing boards.

Feeding On Gifts

The Gifts feed, which is an entire feed for Product Rich Pins, is Pinterest’s newest feature. When you add the appropriate coding to your website to enable Rich Pins, your products will be classified into different price groups in the Gifts feed.

Things that are $25 or less ($), items that are $25-$50 ($$), items that are $50-$200 ($$$), and items that are $200 or more ($$$$) are divided into four pricing groups.

The Gifts stream is still in development, but it’s on its way to being a very useful tool for both online buyers and online shops.

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